BRAND POSITIONING
Brand positioning
Define the audience, brand promise and product value, then carry that positioning into the founder story, visual guidelines and packaging.
BRAND · STRATEGY · GLOBAL GROWTH
GLORIA WONG
Defining growth through change.
Independent portfolio
Shenzhen · Global
GLORIA WONG
I’m Gloria Wong, co-founder and CMO at UYI, working in global brand growth and market strategy. Experience leading flagship product marketing in China and global brand marketing and partnerships at OPPO now informs work in market insight, positioning and launches for an AI software and hardware startup.
Explore selected work ↗01 / ABOUT
BETWEEN STRATEGY AND REALITY
Bringing product valueto different markets.
The work connects market insight, brand positioning, product value and integrated marketing. At OPPO, this included coordinating brand marketing across Europe, Asia Pacific, Latin America, and the Middle East and Africa, managing headquarters and regional teams and a nine-figure annual brand marketing budget.
At UYI, the focus is brand strategy, market planning and the path into global markets, supporting the development of an AI knowledge-management product that combines software and hardware from the ground up. A background in art and curation shapes an ongoing interest in how people understand, experience and choose technology.
4Global regions coordinated30+People across headquarters and regions0→1AI product and brand development
02 / SELECTED WORK
From consumer robotics brand development to global technology marketing and market preparation for an AI product.
BRAND MARKETING
Brand marketing
Connect brand storytelling, integrated communications and global markets, aligning long-term brand equity with near-term business goals.
PRODUCT MARKETING
Product marketing
Connect user insights, the value proposition and launch planning so people understand a complex product and have a clear reason to choose it.
03 / CONTACT