ABOUT GLORIA
01 / BACKGROUND & PERSPECTIVE
I’m Gloria Wong, co-founder and CMO at UYI, working in global brand growth and market strategy. The experience spans art curation, flagship product marketing in China, global brand partnerships, and brand development in AI and robotics.
At OPPO, the role covered product launch marketing in China and global brand marketing, coordinating activation across four regions, cross-cultural teams and a nine-figure annual budget. The experience reinforced a clear principle: a global brand needs a consistent core, with expression and execution adapted to each market.
Today, the focus at UYI is brand strategy and market-entry preparation: starting with user problems, defining product value, intended audiences and communication plans, and helping the team make clearer product and market decisions.
02 / EXPERIENCE
2025—Present
Co-founder & CMO
Lead brand positioning, market strategy, communications and global market-entry planning for an AI knowledge-management product combining software and hardware. Connect user research, product value and market-entry plans to clarify what the team needs to validate next.
Explore the UYI case study ↗2025
Brand specialist
Helped refine the brand’s positioning, core promise, target audience and marketing narrative. The work covered founder branding, visual guidelines and product packaging, bringing a consistent expression of product value across touchpoints.
2023—2025
Head of Brand Marketing & Partnerships
Led the reshaping of global brand strategy and coordinated brand marketing and key-market activation across Europe, Asia Pacific, Latin America, and the Middle East and Africa. Managed more than 30 people across headquarters and regions and a nine-figure annual brand marketing budget, aligning global partnerships, celebrity collaborations and product communications.
Explore global brand marketing ↗2018—2023
Brand Marketing Campaign Lead
Led integrated launch marketing and premium brand events for products including Find X / N and Reno. Managed a seven-person team across media, digital, PR and creative production, delivering launch films, R&D stories and in-person experiences while establishing planning, execution and evaluation processes.
2016—2018
Curator
Worked with Chinese and international artists on annual exhibition programmes, overseeing curatorial concepts, public education, budgets and communications. Curation developed the ability to organize complex material, understand audiences and turn an idea into a complete experience.
03 / WORKING PRINCIPLES
Identify problems through user situations, the competitive landscape and cultural differences, then define the audience, value proposition and brand positioning.
Turn brand direction into launch plans, creative content, regional activity and budgets, working with product, PR, sales and local teams.
Adjust priorities through market feedback and evaluation. Document visual standards, workflows and team knowledge so experience can inform future work.
04 / EDUCATION & LANGUAGES
2018 · New York
Art market studies & communications · Advanced studies
2014—2017 · Wuhan
Contemporary art criticism & curatorial management · Master’s degree
2010—2014 · Wuhan
Art education · Bachelor’s degree
Mandarin · Native / English · IELTS 7.0 / French · A2
Outside work: art, fashion, music, documentary film and staying active.