European shipments in one year
Contributed to the brand’s return to Europe, with shipments growing from zero to nearly 200,000 within one year.
SELECTED WORK · BRAND MARKETING
GLOBAL / INTEGRATED
Global brand
marketing in practice
Opening up creative expression through imaging, communicating product value through technology, and connecting with young audiences through global sport.
IMAGING · TECHNOLOGY · GLOBAL SPORTSPROJECT FRAME
Beyond a campaign,
building a lasting brand.
The work follows three connected tracks: brand films around product launches, a lasting platform for imaging culture, and international sports marketing connecting football fans worldwide.
BRAND TVCIMAGING PLATFORMGLOBAL SPORTS
SCOPE & RESULTS
Global coordination.Market outcomes.
Coordinated Europe, Asia Pacific, Latin America, and the Middle East and Africa; managed more than 30 people across headquarters and regions and a nine-figure annual brand marketing budget.
Peak reach for a single campaign
Oversaw global brand campaign delivery, from creative concepts and communication assets to regional activation.
Brand communication volume
Expanded brand communications through global campaigns, major partnerships and celebrity collaborations.
Results are reported in the professional record for the relevant periods. Metrics cover different business or communication scopes; they are not additive or attributable to a single piece of work.
From global direction to local execution
Set annual activation strategies for major global partnerships and guided execution in priority countries, aligning brand positioning with business goals across product, PR and sales teams.
From project delivery to lasting assets
Established visual and communication standards across owned media, social platforms and retail stores, using budget allocation, evaluation and a shared knowledge base to improve collaboration and resource use.
01Key moments.
BRAND TVC
Key moments.
One brand promise.
Led creative direction and delivery quality for product launches and ambassador announcements, from the central idea to films and communication assets, translating product features into a clear brand expression.
01Closer than EverBrand film for a flagship product launchYouTube ↗02Celebrate Your SparkLaunch film for a youth-focused product seriesYouTube ↗03Global Ambassador LaunchGlobal ambassador announcement and product launchYouTube ↗04Flagship Launch FilmLaunch content for a flagship product seriesYouTube ↗
02Turning imaging
IMAGING PLATFORM
Turning imaging
into creative expression.
Led year-round operations for the global photography competition, connecting the launch, submissions, mid-campaign communications, winning work and cultural events into a brand experience creators could participate in.
01Global Photography AwardsYear-round photography competition and visual identityOfficial site ↗02Opening FilmOpening content for the photography competitionInstagram ↗032025 Closing FilmA year-end story built around award-winning workYouTube ↗04AI Flash PhotographySocial content showcasing AI imaging capabilitiesInstagram ↗05Global Call for EntriesMid-campaign call for creator submissionsInstagram ↗06Photography Awards 2025Mid-campaign photography awards filmYouTube ↗07Paris Photo 2024A closing event recap for the annual photography programmeYouTube ↗
03Turning football passion
SPORTS MARKETING
Turning football passion
into real moments.
Connected major global partnerships and celebrity collaborations with product features and football creator content, working with regional markets to deliver Champions League experiences fans could join, share and remember.
01A Fan's Champions League MomentCreative content bringing a fan’s Champions League dream to lifeInstagram ↗02Timeless PassionA story connecting football culture and the brand’s spiritInstagram ↗03AI Imaging × Global AmbassadorA product feature film grounded in a consumer problemYouTube ↗04Show Photobombers the Red CardCreative content connecting a football star with product capabilitiesInstagram ↗05Football Creator CollaborationContent partnerships with football creatorsInstagram ↗06Legends Penalty ChallengeContent collaborations with international football starsInstagram ↗
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